- Identify Sponsorship Opportunities – identify items and/ or activities which invite sponsorship opportunities and provide an overview how these satisfy the target audience, address sponsor needs and contribute to your financial needs.
- Listthree potential sponsors for the event or individual components of the event. Explain the reasons why they have been identified including audience reach/target markets and their fit with the event.
- Approach 2 Sponsors – presentone of the following:
- A letter of introduction to send with your sponsorship proposal or a formal email with the proposal attached:
- Compile a list of sponsorship evaluation methods that you will use for your specific event and provide details how each method is used.
Part B
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Get Help Now!You are required to source and finalise sponsorship arrangements based on the details determined in Part A.Follow up with the 2 sponsors you have sent your proposal to. Choose 1 of the potential sponsors and Develop and distribute sponsorship materials and negotiate and finalise the sponsorship contract as follows:The sponsorship proposal package should include:
- Event brief – time of year, venue, target market, event duration, etc.
- Detail sponsor benefits including any promotional activities and tie-ins; Include benefits for at least3 levels of sponsorship.
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