How would you show your client the benefits of a marketing plan?Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role?
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ASHFORD BUS 330 (PRINCIPLES OF MARKETING) WEEK 4 COMPLETE A+ Ashford BUS 330 (Principles of Marketing) Week 4 Week 4 DQ1 Functions of Marketing Management Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source. Week 4 DQ2 Marketing Plan Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful. You must use the text and at least one additional scholarly source.
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