1. How does the alliance with adidas fit with Polars growth objectives?
Polar has been known for making great heart rate monitors while Adidas is known for coming out with awesome fitness gears. The companies just integrated and came out with unique fitness training system named Project Fusion. Now what is in it for Polar? The company has been known for extensive service provider in heart monitoring business, however the growth of such products is limited(Polar Combines Adidas Make Project Fusion, 2008). Once bought why will people change such a monitor again. There is no repeat purchase business happening for Polar and hence continuity in the business line and revenues is not there
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