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Supporting ActivitySocial Media and Online MarketingResources: SkillSoft (2012). Marketing Essentials: Introduction to Marketing.Complete The Social Media and Online Marketing module in Skillport.Imagine the IT department of a medium-sized company has hired you. Your first task is to explain the value of social media as a marketing tool.Write a letter to the IT department in which you discuss the key things the company should do to establish a strong positive social media presence.Answer the following questions in the letter in 200 to 300 words each: What role do IT systems play in marketing?How can IT systems help support an organizations marketing efforts? What are the key elements of an organizations online reputation?How can they positively influence each one?Written assignments should be submitted in APA and must include at least two references (1 of which should be from the reading assignment).
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