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Head of Marketing for a budget airline company
Order Description
Assessment Title You are the head of Marketing for a budget airline company called ConAir. You current marketing strategy is not successful, and you are losing market share to a rival company.
Write a report recommending the type of marketing ConAir should use in the future based on three requirements:
• Cost
• Effectiveness
• Brand Image
Your report should contain the following sections:
1. Introduction
2. Literature Review
3. Presentation and Discussion
4. Conclusion and Recommendation
*Use simple words, make garammar mistakes, without exaggeration professionally this essay PLZ.
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