According to the research article Challenges and opportunities of digital information at the intersection of Big Data Analytics and supply chain management by Kache and Seuring (2017), improved demand management, more efficient inventory management and integration constitute three very important challenges/opportunities for organisations. Based on the above statement, you are asked to choose a company within a sector/industry (e.g., food, technology, healthcare, retail, services, automotive), and critically: i. Appraise how the company of your choice deal with those challenges/opportunities. ii. Evaluate how integration with clusters within the company’s supply chain network help to alleviate the demand amplification (bullwhip effect) phenomenon iii. Discuss how big data analytics are utilised by the company of your choice to gain the competitive advantage and offer new insights.
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