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GB512-3: Analyze business problems using research. PC-5.1: Use language that is clear, concise and organized. XYZ Robotics Company creates talking and non-talking robots for manufacturing assembly lines. You are a marketing researcher and your boss (the president) has lately been thinking the company needs to expand their market and/or product lines sales have begun to level off. He has tasked you with doing research on the following and presenting a recommendation to him. What kinds of software packages they should provide to customers and why The researched problem must be responded to in no fewer than 2,500 words and no more than 3,000. The word count includes all components. The purpose of establishing a word count is to ensure the topic chosen is neither too big nor too small. Also, writing within parameters is a common requirement in business communications. For the researched proposal, you will identify the exact problem. Then, based on one of three general topic choices above, you will analyze the topic using research to provide a recommendation to address the problem or issue based on that research. Your audience is a decision-maker or group of decision-makers who have the power to implement your recommendation if they are in agreement with you. Thus, the research support you provide will be crucial in the executive management’s consideration of possible adoption of your recommendation. You will develop a recommendation that is concrete and practical in addressing the problem and that can be implemented (budgetary concerns aside). Referenced sources will be included that explain the problem, issue, and/or support the suggested resolution using two to three short in-text citations with accompanying references. The proposal must be between 2,500 to 3,000 words using APA format for your citations and references. The proposal itself should be single spaced with double spacing between paragraphs. The word count includes all components. The purpose of establishing a word count is to ensure the topic chosen is neither too big nor too small. Also, writing within parameters is a common requirement in business communications. Checklist: You will want to ensure your submission contains the following: Cover page: Memo or letter depending upon audience explaining the attached proposal Headline information presented as a cover page Table of contents Introduction in the form of an executive summary Body of the proposal: (Use subheadings to break up text and separate sections.) – Statement and general analysis of the problem using viable research. – Assessment of the problem from various stakeholders’ viewpoints. – Use your research to support your main points. – Include a minimum of one original graphic explaining an aspect related to your proposal. Conclusion stated as a recommendation for implementation of the solution End matter to include reference page and any other data suitable for this section of the report Access the rubric. Minimum Submission Requirements This Assessment should be in a Microsoft Word document (2500–3000 words). Respond to all of the checklist items in a thorough manner. Your paper must be written in Standard English and demonstrate exceptional content, organization, style, and grammar and mechanics. Your paper should be formatted in APA format with an additional title and reference page. There must be evidence of topic analysis and viable research completed to support the recommendation you propose. If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned without being scored. Plagiarism Plagiarism is an act of academic dishonesty. It violates the University Honor Code, and the offense is subject to disciplinary action. You are expected to be the sole author of your work. Use of another person’s work or ideas must be accompanied by specific citations and references. Whether the action is intentional or not, it still constitutes plagiarism. For more information on University’s Plagiarism policy, refer to the current University Catalog.
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