• From the first e-Activity, analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples.
• From the simulation, suggest key strategies that Achilles Kids, a mass market shoe line, could use in order to modify its retailing approach if it were a luxury shoe line.

• Activity

• Watch the video titled “Store Associates are a Retailer’s Brand Ambassador” (4 min 41 s). Be prepared to discuss. Video Source: cognizant. (2012, October 10). Store Associates are a Retailer’s Brand Ambassador [Video file]. Retrieved from http://www.youtube.com/watch?v=au9YCxD1x14&list=PL-Okbzovwrrz4K0JXz2BaGyktdqy5Z0H_&index=3  ( open in new window)
  

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