you are required to analyse the differing types of business events and explain the concepts of strategic planning, project management and risk management in business event planning. The overarching question to be addressed in this essay is “why is it important to take a strategic planning and project management approach, which includes risk management, to business events?” The questions below are provided to guide students in answering this overarching question. Your essay (2,000 words:10% -/+ is acceptable) should incorporate the following components: 1. ECU Cover sheet (not included in the word limit); 2. Table of content and Word count at the bottom of the page (not included in the word limit); 3. What are they differing types of business events and why are they held? (in this part use some academic/industry references) 4. What is strategic planning? (in this part use some academic/industry references) 5. What is project management? (in this part use some academic/industry references) 6. Why is risk an important aspect of project management? (in this part use some academic/industry references) 7. How do these concepts relate to business events? (in this part use some academic/industry references) 8. Reference list- with a minimum of 5 peer reviewed academic journal references and 5 industry references – IS required. Industry references could be sources such as Youtube video, interviews, reports, and your event website. APA referencing style is required. Your textbook should be one of academic references (not included in the word limit); 9. Appendix (examples of information that could be included in an appendix include figures/tables/charts/graphs, statistics, questionnaires, transcripts of interviews, pictures, maps, drawings, letters, specification or data sheets. There is no limit to what can be placed in the appendix providing it is relevant and reference is made to it in the essay) (not included in the word limit) It is expected that students will incorporate relevant theory obtained from academic (e.g. textbook and journal articles) and industry sources (e.g. industry reports) in their essay. Ps I have the academics references sources to share, as I need it more real and according to the unit
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