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Instructions: Working individually, students will utilise the social enterprise case study developed in Assessment 1. In Assessment 2, students must include the following elements: • Develop a marketing plan to the product or service offered by an organisation. • Research the extent to which the marketing plan of social enterprise might add value to your own organisation or an organisation that you are interested in. • Complete a reflexive activity in which you discuss the outcomes of this social enterprise investigation and its application. Output/Deliverable and parameters of the assessment Students are to submit a marketing plan including a bibliography listing references and research utilised in the development of the plan. Word limit: 3000 words A submission of a 500 word review reflecting and discussing the outcomes of the plan and how it can be effectively applied in an organisation. RESOURCES TO BE PROVIDED: • An electronic library and reading guide is provided to all students including a range of etextbooks and journals available through online journal databases including EBSCO. • Reflective writing guide Criteria • Identification and Analysis of Market • Application of knowledge to practise • Knowledge and skills demonstrating creativity and initiative • Assessment of Marketing Plan • Use of effective communication • Understanding of research principles and methods applicable to MBA • High Level of personal autonomy and accountability Learning Outcomes • Critically evaluate the impact of the application of the marketing mix on consumer behaviour. • Explore the role of marketing in embedding principles of sustainability, ethics and social justice within an organisation.
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