Explain why these tools are appropriate for your target population.
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Explain why these tools are appropriate for your target population. Communication tools must be used strategically. They shouldnâ€t be used simply because they sound entertaining,…
Explain why these tools are appropriate for your target population.
Communication tools must be used strategically. They shouldnâ€t be used simply because they sound entertaining, but should be employed when they are appropriate for a particular program goal. Appropriateness means not only how well it works but also how ethical it is. Consider the water sanitation program created by Water Missions Belize, which is depicted in the media throughout this course. Think about the type of information the organization is privy to with its close work with schools and community leaders, and the cultural implications of the business they conduct. What might some of the benefits be to this organization for using social media to enlist partnerships or funding? What might some of the ethical ramifications be for disseminating information over the Internet?
Now you are on to the next phase of your SPP, a social marketing plan. After seeing examples of social marketing and how others have publicized their health programs, it is now your turn to develop your own ideas.
For this weekâ€s Assignment, visualize your SPP as having unlimited resources.
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