Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. Assignment 2: A New Marketing Opportunity
The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers. 1) Read the following two articles: Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article. Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12–17. Click here to read the article. 2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course. In a separate 6- to 7-page Microsoft Word document 3) Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. In other words, does targeting one or the other group make sense in light of either of the proposals you have just drafted? 4) Decide which (if either) of the strategies should be a part of your marketing proposal. Explain why and be sure to address each of the following: The opportunities available to the organization by marketing healthcare services to the mature marketplace and the opportunities available to the organization by marketing healthcare services to the international consumer. How either or both of the opportunities compliment or conflict with the organization’s current marketing strategy. What recommendations you would make to the CEO concerning the two proposals. By Tuesday, July 11, 2017, submit your paper to the W5: Assignment 2 Dropbox. Save your document as SUO_HCM3006_W5_A2_LastName_FirstInitial.doc. Assignment 2 Grading Criteria Maximum Points Compiled two marketing proposals based on the marketing strategies outlined. 30 Analyzed the opportunities available to the organization by marketing healthcare services to the mature marketplace. 40 Analyzed the opportunities available to the organization by marketing healthcare services to the international consumer. 40 Discussed how the opportunities compliment or conflict with the organization’s current marketing strategy. 50 Stated recommendations to the CEO concerning the two proposals.
We Write Essays for Students
Tell us about your assignment and we will find the best writer for your paper
Get Help Now!
PLACE THIS ORDER OR A SIMILAR ORDER WITH ONLY NURSING PAPERS TODAY AND GET AN AMAZING DISCOUNT
The post Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. Assignment 2: A New Marketing Opportunity appeared first on Only Nursing Papers.
Welcome to originalessaywriters.com, our friendly and experienced essay writers are available 24/7 to complete all your assignments. We offer high-quality academic essays written from scratch to guarantee top grades to all students. All our papers are 100% plagiarism-free and come with a plagiarism report, upon request
Tell Us “Write My Essay for Me” and Relax! You will get an original essay well before your submission deadline.
