Explain the growth of e commerce and consumer behavior in India with the help of a case study. Design a questionnaire and add the relevant data here in the report. The sample size should be satisfactory enough to yield a desirable data. Use tools like pie charts,bar graphs and histograms to illustrate your results. Also,give conclusion and limitations of your analysis.
Technology has changed a lot in the last 30 years; more so in the last three. Todays consumer is more connected than ever due to the proliferation of digital devices and platforms. Today almost every family in the metro city has a regular online shopper who finds it much more cheap and convenient to shop online. Even the frequency & monthly spending on online shopping is gradually increasing, thus showing the growing dominance…
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Get Help Now!f e-commerce. Flipkart saw the potential in Indian market and started early. They sold products on a competitive price with excellent delivery service creating value for the customer. As a result, we see that Flipkart has the highest brand recall and the highest customer conversion rate.
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