Introduction
Using social media as a marketing tool is a topic we often read about. Researching an approach a particular company has taken with respect to this means of product/service promotion will provide you with additional insight.
Unit Learning Outcomes
• Explain e-commerce’s effect on buying firms, the companies they do business with, where they are located, and the prices they charge.
Directions
At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect how a particular business has utilized e-commerce, social media, etc., to successfully market its products/services. Your research can consist of article reviews, internet research, etc.
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• Your paper must follow APA format.
• Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
• Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
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