Effect of Ambiance on Impulse Purchase Behaviour in Qatar

1000 words proposal

• Title: Effect of Ambiance on Impulse Purchase Behaviour in Qatar
• Introduction: (100 words)

this
should be a paragraph giving a brief overview of the general subject area, why
you are interested in it, why you think your research is significant and giving
a summary of what you intend to research.

• The Aim and Objectives:
  (100 words)

What
are the specific aims and objectives of your research? Keep your research
question(s) succinct, clear and concise. Avoid listing too many – a maximum of
three research questions is usually enough for a research proposal at this
stage. (you can rephrase the point below and/or add points if they are in line
with the point or easy to accomplish)

• To evaluate how store
  atmosphere/environmental Cues (light, music, display, colour & sale
  personal) effect impulse purchase in Qatari Store
• The specific knowledge gaps: (400)

use
this section to demonstrate your awareness of the current literature in your
field of research, giving examples of issues, debates and shortcomings within
that literature. Briefly refer to key texts, displaying understanding of their
relevance and specify the gap in current literature which your research intends
to fill.

• See attached articles to help you know the
  direction I want to take.
• Most research is done in the west but there is no
  research have been done in Qatar
• Methodology: (400)

use this section to explain how you intend to
conduct your research. Specify what research methods or approaches you will
utilize; justify why you have chosen them.

• Quantitative
  study
• mention
  if its Inductive or deductive
• Will use survey monkey ((https://www.surveymonkey.com))
  for the questionnaire  to acquire at
  least 100 filled survey on survey monkey
• Gant Chart:

Time frame for doing the dissertation starting
1/2/2020 and structured as followed:

• 4 weeks for proposal and literature review
• 4 weeks for data collocation
• 4 weeks for data analyses
• 4 weeks for finalizing the dissertation
• References: (need 12)

Fill out the ethic form attached

Prepare the survey questionnaire to be done by
participant

• The questionnaire will be used in survey monkey,
  and the result should be comparable with the result of the articles

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