Task:
Each group MUST RESEARCH the academic literature available on methods used to evaluate executive performance and the level of success that is considered to occur from using such methods both from a shareholder return perspective AND a management motivational perspective. For example, a company may use a ‘(Balanced) Scorecard’ of measures which include both financial and non-financial measures. Many companies used ONLY financial measures or even Market-Based Measures (such as relative share price) for long term incentives (LTIs). Some companies mostly focus on Financial Performance such as Profit however also consider non-financial measures to moderate or adjust the final incentive payment to executives. For example, Telstra recently reduced the bonuses paid to the executive team based on the low ‘Net Promoter Score’ given by customers based on their satisfaction with the company’s service.
AFTER the academic research has been completed THEN the group is to examine and analyse the practices in place for one major publicly listed Australian corporation. The companies will be allocated by your Tutor during the tutorial in Week 6 (following the MidTrimester Exam). All group members should thoroughly READ the Remuneration Report within the selected Companies’ Annual Report to find the details required to understand their executive pay structure and measures.
Once the group has formed an opinion and understand the method of the allocated company, you are to select another Australian company of your own choosing and compare their remuneration methodology. Please note that this second company MUST be in the same industry as your allocated company. (e.g. Health Services with Health Services)
After a comparison has been completed, as a group, critically review both methods and analyse which methodology is believed to produce the following:
a) The ‘best’ result in terms of Shareholder Returns; b) The ‘best’ result in the Short Term; and c) The ‘best’ result in the Long Term.
The following is a Report Format that should be adopted by each group. More details will be given in the Week 6 briefing. a
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