Discussion
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The Jonas brothers would like to enter the Iceland market because there indoor activities are popular in the winter months.
· Research Iceland and its business environment.
· Review and rank the following modes of market entry for suitability using the table below. Rank using 1 for the least suitable and 4 the most suitable. In addition to the table, provide an explanation as to how you arrived at the ranking. Be sure to explain the advantages and disadvantages of each mode of entry and why it would or would not work best for Jolly Jumps in Iceland.
To assist you in your research, view:
Doing Business Rankings
Establishing a Business in Iceland
Entry Mode
1
2
3
4
Turnkey
Licensing
Franchising
Joint Venture
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