Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: Word length 1500-1800 words. Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. A positioning statement for the company with careful consideration of their brand and strategy. Include both introduction and conclusion. Use of both reading references and two (2) external research resources. Paper is consistent with APA guidelines.
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