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Marketing Assignment This is a two part written project that will focus on the marketing aspects of your start up business. Please submit as one written assignment. Part 1: Marketing Strategy In three to four pages, address the following areas: • Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business. • Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal. • Include ongoing costs as well as one-time fees. Part 2: Marketing Plan In five to six pages, address the following areas: Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both. Discuss the benefits of market research. Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan. When you are ready, you may submit your paper to the Assignment Dropbox. *Note, include your name in the file name of the Assignment.
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