Discuss key issues in logistics management
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© 2014 Pearson Education, Inc.
Supply Chain Management
PowerPoint presentation to accompany
Heizer and Render
Operations Management, Eleventh Edition
Principles of Operations Management, Ninth Edition
PowerPoint slides by Jeff Heyl
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© 2014 Pearson Education, Inc.
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© 2014 Pearson Education, Inc.
Outline
Global Company Profile:
Darden Restaurants
The Supply Chain’s Strategic Importance
Sourcing Issues: Make-or-Buy vs. Outsourcing
Six Sourcing Strategies
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© 2014 Pearson Education, Inc.
Outline – Continued
Supply Chain Risk
Managing the Integrated Supply Chain
Building the Supply Base
Logistics Management
Distribution Management
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© 2014 Pearson Education, Inc.
Outline – Continued
Ethics and Sustainable Supply Chain Management
Measuring Supply Chain Performance
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© 2014 Pearson Education, Inc.
Learning Objectives
When you complete this chapter you should be able to:
Explain the strategic importance of the supply chain
Identify six sourcing strategies
Explain issues and opportunities in the supply chain
Describe the steps in supplier selection
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© 2014 Pearson Education, Inc.
When you complete this chapter you should be able to:
Learning Objectives
Explain major issues in logistics management
Compute percent of assets committed to inventory and inventory turnover
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© 2014 Pearson Education, Inc.
Darden’s Supply Chain
Largest publicly traded casual dining company in the world
Serves over 400 million meals annually in more than 1,900 restaurants in the US and Canada
Annual sales of flagship brands totals $6 billion
Operations is the strategy
© 2014 Pearson Education, Inc.
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Darden’s Supply Chain
Sources food from five continents and thousands of suppliers
Four distinct supply chains
Over $2 billion spent annually in supply chains
Competitive advantage achieved through superior supply chain
© 2014 Pearson Education, Inc.
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© 2014 Pearson Education, Inc.
Supply-Chain Management
The objective of supply chain management is to coordinate activities within the supply chain to maximize the supply chain’s competitive advantage and benefits to the ultimate consumer
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© 2014 Pearson Education, Inc.
The Supply Chain’s Strategic Importance
The coordination of all supply chain activities, starting with raw materials and ending with a satisfied customer
Includes suppliers, manufacturers and/or service providers, distributors, wholesalers, retailers, and final customer
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© 2014 Pearson Education, Inc.
The Supply Chain’s Strategic Importance
Large portion of sales dollars spent on purchases
Supplier relationships increasingly integrated and long term
Improve innovation, speed design, reduce costs
Managing supplier relationships has added emphasis
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© 2014 Pearson Education, Inc.
Supply Chain Costs
TABLE 11.1
Supply Chain Costs as a Percentage of Sales
INDUSTRY % PURCHASED
Automobiles 67
Beverages 52
Chemical 62
Food 60
Lumber 61
Metals 65
Paper 55
Petroleum 79
Restaurants 35
Transportation 62
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© 2014 Pearson Education, Inc.
Supply Chain vs.
Sales Strategy
Hau Lee Furniture
60% of sales $ in supply chain
Current gross profit = $10,000
Increase profits to $15,000 (50%)
CURRENT SITUATION SUPPLY CHAIN STRATEGY SALES STRATEGY
Sales $100,000 $100,000 $125,000
Cost of materials $60,000 (60%) $55,000 (55%) $75,000 (60%)
Production costs $20,000 (20%) $20,000 (20%) $25,000 (20%)
Fixed costs $10,000 (10%) $10,000 (10%) $10,000 (8%)
Profit $10,000 (10%) $15,000 (15%) $15,000 (12%)
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© 2014 Pearson Education, Inc.
A Supply Chain for Beer
Figure 11.1
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Supply Chain Management
TABLE 11.2 How Corporate Strategy Impacts Supply Chain Decisions
LOW COST STRATEGY RESPONSE STRATEGY DIFFERENTIATION STRATEGY
Primary supplier selection criteria Cost Capacity Speed Flexibility Product development skills Willing to share information Jointly and rapidly develop products
Supply chain inventory Minimize inventory to hold down costs Use buffer stocks to ensure speedy supply Minimize inventory to avoid product obsolescence
Distribution network Inexpensive transportation Sell through discount distributors/retailers Fast transportation Provide premium customer service Gather and communicate market research data Knowledgeable sales staff
Product design characteristics Maximize performance Minimize cost Low setup time Rapid production ramp-up Modular design to aid product differentiation
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© 2014 Pearson Education, Inc.
Sourcing Issues
Make-or-buy vs. outsourcing
Choosing between obtaining products and services externally as opposed to producing them internally
Outsourcing
Transfer traditional internal activities and resources to outside vendors
Efficiency in specialization
Focus on core competencies
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© 2014 Pearson Education, Inc.
Six Sourcing Strategies
Many suppliers
Few suppliers
Vertical integration
Joint ventures
Keiretsu networks
Virtual companies
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Many Suppliers
Commonly used for commodity products
Purchasing is typically based on price
Suppliers compete with one another
Supplier is responsible for technology, expertise, forecasting, cost, quality, and delivery
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© 2014 Pearson Education, Inc.
Few Suppliers
Buyer forms longer term relationships with fewer suppliers
Create value through economies of scale and learning curve improvements
Suppliers more willing to participate in JIT programs and contribute design and technological expertise
Cost of changing suppliers is huge
Trade secrets and other alliances
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Vertical Integration
Figure 11.2
Raw material (suppliers) Tree Harvesting
Backward integration Chipmakers Pulpmaking
Current transformation Pepsi Apple International Paper
Forward integration Bottling Retail stores End-User Paper Conversion
Finished goods (customers)
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Vertical Integration
Developing the ability to produce goods or service previously purchased
Integration may be forward, towards the customer, or backward, towards suppliers
Can improve cost, quality, and inventory but requires capital, managerial skills, and demand
Risky in industries with rapid technological change
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© 2014 Pearson Education, Inc.
Joint Ventures
Formal collaboration
Enhance skills
Secure supply
Reduce costs
Cooperation without diluting brand or conceding competitive advantage
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© 2014 Pearson Education, Inc.
Keiretsu Networks
A middle ground between few suppliers and vertical integration
Supplier becomes part of the company coalition
Often provide financial support for suppliers through ownership or loans
Members expect long-term relationships and provide technical expertise and stable deliveries
May extend through several levels of the supply chain
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© 2014 Pearson Education, Inc.
Virtual Companies
Rely on a variety of supplier relationships to provide services on demand
Fluid organizational boundaries that allow the creation of unique enterprises to meet changing market demands
Relationships may be short- or long-term
Exceptionally lean performance, low capital investment, flexibility, and speed
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© 2014 Pearson Education, Inc.
Supply Chain Risk
More reliance on supply chains means more risk
Fewer suppliers increase dependence
Compounded by globalization and logistical complexity
Vendor reliability and quality risks
Political and currency risks
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© 2014 Pearson Education, Inc.
Risk and Mitigation Tactics
Research and assess possible risks
Innovative planning
Reduce potential disruptions
Prepare responses for negative events
Flexible, secure supply chains
Diversified supplier base
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Risk and Mitigation Tactics
TABLE 11.3 Supply Chain Risks and Tactics
RISK RISK REDUCTION TACTICS EXAMPLE
Supplier failure to deliver Use multiple suppliers; effective contracts with penalties; subcontractors on retainer; pre-planning McDonald’s planned its supply chain 6 years before its opening in Russia. Every plant—bakery, meat, chicken, fish, and lettuce—is closely monitored to ensure strong links.
Supplier quality failure Careful supplier selection, training, certification, and monitoring Darden Restaurants has placed extensive controls, including third-party audits, on supplier processes and logistics to ensure constant monitoring and reduction of risk.
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Risk and Mitigation Tactics
TABLE 11.3 Supply Chain Risks and Tactics
RISK RISK REDUCTION TACTICS EXAMPLE
Logistics delays or damage Multiple/redundant transportation modes and warehouses; secure packaging; effective contracts with penalties Walmart, with its own trucking fleet and numerous distribution centers located throughout the U.S., finds alternative origins and delivery routes bypassing problem areas.
Distribution Careful selection, monitoring, and effective contracts with penalties Toyota trains its dealers around the world, invoking principles of the Toyota Production System to help dealers improve customer service, used-car logistics, and body and paint operations.
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Risk and Mitigation Tactics
TABLE 11.3 Supply Chain Risks and Tactics
RISK RISK REDUCTION TACTICS EXAMPLE
Information loss or distortion Redundant databases; secure IT systems; training of supply chain partners on the proper interpretations and uses of information Boeing utilizes a state-of-the-art international communication system that transmits engineering, scheduling, and logistics data to Boeing facilities and suppliers worldwide.
Political Political risk insurance; cross-country diversification; franchising and licensing Hard Rock Café reduces political risk by franchising and licensing, rather than owning, when the political and cultural barriers seem significant.
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© 2014 Pearson Education, Inc.
Risk and Mitigation Tactics
TABLE 11.3 Supply Chain Risks and Tactics
RISK RISK REDUCTION TACTICS EXAMPLE
Economic Hedging to combat exchange rate risk; purchasing contracts that address price fluctuations Honda and Nissan are moving more manufacturing out of Japan as the exchange rate for the yen makes Japanese-made autos more expensive.
Natural catastrophes Insurance; alternate sourcing; cross-country diversification Toyota, after its experience with fires, earthquakes, and tsunamis, now attempts to have at least two suppliers, each in a different geographical region, for each component.
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Risk and Mitigation Tactics
TABLE 11.3 Supply Chain Risks and Tactics
RISK RISK REDUCTION TACTICS EXAMPLE
Theft, vandalism, and terrorism Insurance; patent protection; security measures including RFID and GPS; diversification Domestic Port Radiation Initiative: The U.S. government has set up radiation portal monitors that scan nearly all imported containers for radiation.
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Security and JIT
Shipments get misrouted, stolen, damaged, or excessively delayed
Technological innovations are improving security and inventory management
Location, motion sensors, broken seals, temperature
Tracking can help expedite shipments
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Managing the Integrated Supply Chain
Issues
Local optimization can magnify fluctuations
Incentives push merchandise into the supply chain for sales that have not occurred
Large lots reduce shipping costs but increase inventory holding and do not reflect actual sales
Bullwhip effect occurs when orders are relayed through the supply chain increasing at each step
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Managing the Integrated Supply Chain
Opportunities
Accurate “pull” data, shared information
Lot size reduction, shipping, discounts, reduced ordering costs
Single stage control of replenishment
Single supply chain member responsible for ordering
Vendor managed inventory (VMI)
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© 2014 Pearson Education, Inc.
Managing the Integrated Supply Chain
Opportunities
Collaborative planning, forecasting, and replenishment (CPFR) through the supply chain
Blanket orders against which actual orders are released
Standardization
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Managing the Integrated Supply Chain
Opportunities
Postponement withholds modification as long as possible
Electronic ordering and funds transfer speed transactions and reduce paperwork
Drop shipping and special packaging bypasses the seller and reduces costs
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Building the Supply Base
Supplier evaluation
Finding potential suppliers
Determine likelihood of their becoming good suppliers
Supplier certification
Qualification
Education
Certification
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© 2014 Pearson Education, Inc.
Building the Supply Base
Supplier development
Integrate the supplier into the system
Quality requirements
Product specifications
Schedules and delivery
Procurement policies
Training
Engineering and production help
Information transfer procedures
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Building the Supply Base
Negotiation
A significant element in purchasing
Highly valued skills
Cost-based price model
Supplier opens books
Market-based price model
Based on published, auction, or indexed prices
Competitive bidding
Common policy for many purchases
Does not generally foster long-term relationships
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Building the Supply Base
Contracting
Share risks, benefits, create incentives
Centralized purchasing
Leverage volume
Develop specialized staff
Develop supplier relationships
Maintain professional control
Devote resources to selection and negotiation
Reduce duplication of tasks
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