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Develop a proposal for an online business
expansion in which you do the following:
1. Discuss how the product or service that the
business offers will be viable in an online environment (e.g.,
market demand, business functionality).
2. Assess the current online competition for the
business product or service.
3.
Develop three to five online
marketing strategies directed at your target audience.
4.
Develop three to five search
engine optimization strategies to improve the findability of your
business on the web..
5.
Discuss two to three ways
that you will use social media tools to expand your web
presence.
6. Discuss how you will implement customer
relationship management software on the website.
7. Discuss how you will facilitate customer payment
using e-commerce solutions (e.g., how the transaction will take
place, including the tools customers will use).
8. Discuss how you can make your website as
internationally friendly as possible (consider the market,
strategy, organization, language, culture, infrastructure,
etc.).
9. Define the scope for your projected web
development and maintenance, including the following:
• Components of the website
• Analysis of the cost associated with the
website
Note: You may choose to use a table format along with
a brief description of each cost in the table.
Note: Your proposal may include additional components
beyond the ones outlined above.
B. Create a sitemap for the website proposed for the
online expansion.
Note: A sitemap is a visual tree representation of all
the components of the website plan.
C. Provide a design mock-up
of three website pages based on the
proposed online business expansion strategy.
Note: The mock-up can be done using a website platform
(e.g., Google sites, webs.com, wordpress.com) or using multimedia
software (e.g., PowerPoint, Keynote, Photoshop). The mock-up should
be a good starting point for a website developer and should
maintain a common theme. It should include a header, main content
area, sidebars, and footer.
D. When you use sources, include all in-text
citations and references in APA format.
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