Internal Code – MAS722 Management Assignment Question : Discuss your research findings holistically – considerall the information from your research (site analysis, customer journeys, surveys or interviews etc.) and any information from “What’s the Future of Business” you think is relevant to your business 1 Who are the customers and how do they interact with the business? Do they go to the store? Describe in detail what the business looks like, how it has been set out & any key customer touch points Do they go online? Describe in detail any online presence and what customers can do online and how they do it (touch points) 2What things (values) are important to the customers?Moments of Truth? 3 What is the customer’s experience with the business? 4 What works well? What doesn’t work? 5 How do your findings fit with the general business values, beliefs ortrends? 15 total views, 2 views today
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