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Requirements:Develop a promotional strategy for Wyndham Worldwide based on the case “Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy” — Your strategy should capitalize on the company’s main advantages, social responsibility efforts and its relationships with the various stakeholders (e.g., customers, employees, shareholders, communities). The strategy should focus on a specific target market and describe specific objectives.Promotional StrategyContent /60 Situation Analysis Target market characteristicsBrand PositioningAnnual objectivesUnique selling propositionCreative StrategyMedia Mix/IMC ProgramSchedule/BudgetEvaluationOverall Message and ConclusionFormat: /153 references4 pages (not including reference and title pages)Total /75Review the website regarding Integrated Marketing Communications and use it as an outline. You can also find the template attached..microsoft.com/en-us/word-help/develop-a-marketing-communications-plan-HA001171113.aspx?CTT=5&origin=HA001168402″>http://www.ethicsbasedmarketing.net/students%20section/Sample%20IMC%20plan%20template.pdf
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