STEP 1
After working through the materials in Lesson 3, consider whether you think that marketing has positive or negative effects on culture(s), and the reasoning from the sources in Lesson 3 that supports your stance.
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Find two advertisements that strike you as culturally significant (for example, you can see clearly how they play on cultural values; or they promote a certain message about a culture or multiple cultures). They can be in print magazines, or you can search YouTube.
STEP 3
Determine the primary audience for each ad. Who is likely to be interested in each product? Consider demographics (gender, age, economic status, ethnicity, sexuality) as well as other cultural characteristics (sports fans, people in the fashion community). Consider how the ads play to the cultural values of these particular groups.
TASK
Write a 2-3 page (double-spaced) cultural analysis of the two ads, drawing from the resources provided in Lesson 3 to support your claims. Structure your paper using the below guideline:
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