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Marketing Mercedes-Benz: The Best or Nothing Cosgrave, D. (2013). Mercedes-Benz: The Best or Nothing, In Jobber, D. and F. Ellis-Chadwick, Principles and Practice of Marketing, 7th edition, London: McGraw Hill, pp.302-304. As a guide you should: (a) Critically evaluate using appropriate scholarly literature how Mercedes- Benz may have utilised the marketing mix theories (50 Marks) (b) Critically discuss how in your view Mercedes- Benz may have practically deployed the marketing mix in your chosen country. You should use a range of practitioner sources to support your points (i,e. Broadsheet newspapers available on Nexis, reputable new agencies, documentaries via Box of Broadcasts etc) (50 Marks) https://usir.salford.ac.uk/17001/1/paper_39.pdf This course book must be referenced: Essentials of Marketing by Dr. Frances Brassington. ISBN: 978-0273687856. and Kotler and Keller, 2008; Kotler et al 2009. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT
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