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Assignment 1
Case 2 (page 238): Costco Wholesale in 2017: Mission, Business Model, and Strategy
Part 1 (Due midnight – Jan 26,2020)
1. What is Costco’s business model?
2. What core values or business principles did Jim Sinegal stress at Costco?
Page limit: max 1 page (double-spaced, 12-point font size, 1-inch margin) Part 2 (Due midnight – Jan 31,2020)
3. Prepare a complete five-forces analysis of competition in the North American wholesale club
industry.
• Use the information in Figures 3.3, 3.4, 3.5, 3.6, and 3.7 (and the related discussions in
Chapter 3).
• Remember to include a conclusion for each of the five forces and for the collective
strength of the five competitive forces.
Page Limit: max 2 pages (double-spaced, 12-point font size, 1-inch margin)
Notes:
• An automatic plagiarism check will be conducted by Turnitin. Please make sure to use quotes
and proper citation, or paraphrase.
• Using bullet points is fine.
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