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You are required to select one of two consumer behaviour case studies, and generate marketing recommendations based on consumer behaviour theory.
Case study topics are:
Increasing support for the Great Barrier Reef Foundation (topic sponsored by International Quarterback)
Launching a new product extension to the Smith’s Sunbites range (topic is fictional)
For the topic you must use market segmentation and identify a suitable target market. For example, age is a good starting point (see Generational Cohorts).
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