Compare and contrast the business model canvas of your e-business

Select any listed
e-business company whose accounts are available in English. Your chosen
e-business must derive the majority
(50% +) of its revenue through online
channels. [A1] 

PLEASE ANSWER ALL OF THE QUESTIONS:

1. Compare and contrast
   the business model canvas of your e-business above with a competing physical* business in the same
   sector (e.g. Thomas Cook vs
   e-bookers.com)  [A2] 

Discuss all nine sub-headings, but remember to focus
upon COSTS, REVENUES (Inc. Pricing strategy), and the VALUE PROPOSITION. Please
ensure this is where most of your
answer is focused upon as these elements carry the most marks) [26 Marks
total] [A3]  – 1,900

YOU
CANNOT USE THE SAME COMPANY OR INDUSTRY AS THE IN-MODULE PRESENTATIONS, YOUR
OWN OR ANY OTHER TEAMS IDEAS, DOING SO RESULT IN A MARK OF ZERO.

1. For your chosen businesses, Identifyacritical success factors
   (CSF’s) the e-business and a
   CSF for the physical business[A4] . Justify why these factors are
   critical to each businesses success.(6 marks)

Derive a suitable strategic level KPI for each CSF identified above (4 marks)

Derive one suitable metric
which would be a tactically important for each
business and briefly justify why it
is important to track[A5]  (4 marks) – 1300

[14 Marks total]      

*Physical businesses may have e-business elements, but either derive
most of their revenue (or are clearly dependent upon) having a physical presence
(e.g. retail outlets)

Word limit – 3,000 words plus or minus 10% i.e. 2,700
– 3,300 

There are 15 marks available
for presentation & effort of the PMA.

In the module, work was 30 marks on
the multiple choice quiz, and 15 marks for the group business case
presented. Thus the marks are as follows: 

---

 [A1]Account
have to be available online

Choose business wisely

 [A2]Compare
and Contrast business model canvas for e-business and non e-business i.e.
similarities and differences

Online business vs business that has a chain of stores
= both sell same products

Focus on personal insights not what Forbes, etc say

 [A3]Most
marks allocated to Cost structure, Revenue, Pricing and Value Proposition

 [A4]Must
explain why these have been chosen

 [A5]Highlight
KPI and metrics and distinguish

• Be
  careful in this section

CSF – critical

KPI measure CSF

KRI are the results

And there are thousands of metrics

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