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Critical Thinking Assignment (90 Points)Important! Read FirstChoose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission. (Note: This assignment is not a Milestone for the Portfolio Project, so you can choose either option.)Option #1: Video in Social MediaFrom any social media platform, select a video posted by an organization to achieve marketing and/or public relations goals. In a two-page paper (plus cover page and references page), analyze the use of the video by answering the following questions:What is the organization trying to achieve with this video? Were they successful? Why or why not?Does the video appear on additional social media platforms? Are those platforms linked and integrated? How might this be a benefit or a detriment to the organization?How might the video be improved? Are there legal or ethical issues that should be taken into consideration regarding its use?Your paper must include the link to the video and be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA (Links to an external site.). Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library (Links to an external site.) is a good place to find these sources.Review the rubric for this Critical Thinking assignment in the Module 5 Materials folder for specific grading criteria.Option #2: Infographics in Social MediaFrom any social media platform, select an infographic posted by an organization to achieve marketing and/or public relations goals. In a two-page paper (plus cover page and references page), analyze the use of the infographic by answering the following questions:What is the organization trying to achieve with this infographic? Was it successful? Why or why not?Does the infographic appear on additional social media platforms? Are those platforms linked and integrated? How might this be a benefit or a detriment to the organization?How might the infographic be improved? Are there legal or ethical issues that should be taken into consideration regarding its use?Your paper must include the link to the infographic and be written and formatted according to the requirements in the CSU-Global Guide to Writing and APA (Links to an external site.). Support your paper with a minimum of two scholarly sources in addition to the course resources. The CSU-Global Library (Links to an external site.) is a good place to find these sources.RubricCOM340 Mod 5 CTCOM340 Mod 5 CTCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeRequirements10.0 to >8.0 ptsMeets ExpectationIncludes all of the required components, as specified in the assignment.8.0 to >6.0 ptsApproaches ExpectationIncludes most of the required components, as specified in the assignment.6.0 to >4.0 ptsBelow ExpectationIncludes some of the required components, as specified in the assignment.4.0 to >0 ptsLimited EvidenceIncludes few of the required components, as specified in the assignment.10.0 ptsThis criterion is linked to a Learning OutcomeContent20.0 to >16.0 ptsMeets ExpectationDemonstrates strong or adequate knowledge of the materials; correctly represents knowledge from the readings and sources.16.0 to >12.0 ptsApproaches ExpectationSome significant but not major errors or omissions in demonstration of knowledge.12.0 to >8.0 ptsBelow ExpectationMajor errors or omissions in demonstration of knowledge.8.0 to >0 ptsLimited EvidenceFails to demonstrate knowledge of the materials.20.0 ptsThis criterion is linked to a Learning OutcomeCritical Analysis30.0 to >24.0 ptsMeets ExpectationProvides a strong critical analysis and interpretation of the use of video or infographics in social media, potential issues in using the tool, and legal or ethical considerations.24.0 to >18.0 ptsApproaches ExpectationSome significant but not major errors or omissions in analysis and interpretation.18.0 to >12.0 ptsBelow ExpectationMajor errors or omissions in analysis and interpretation.12.0 to >0 ptsLimited EvidenceFails to provide critical analysis and interpretation of the information given.30.0 ptsThis criterion is linked to a Learning OutcomeSources / Examples10.0 to >8.0 ptsMeets ExpectationSources or examples meet required criteria and are well chosen to provide substance and perspectives on the issue under examination.8.0 to >6.0 ptsApproaches ExpectationSources or examples meet required criteria but are less‐than adequately chosen to provide substance and perspectives on the issue under examination.6.0 to >4.0 ptsBelow ExpectationSources or examples meet required criteria and are poorly chosen to provide substance and perspectives on the issue under examination.4.0 to >0 ptsLimited EvidenceSource or example selection and integration of knowledge from the course is clearly deficient.10.0 ptsThis criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar, and style.10.0 to >8.0 ptsMeets ExpectationProject is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; few errors in grammar and spelling.8.0 to >6.0 ptsApproaches ExpectationProject is fairly well organized and written, and is in proper format as outlined in the assignment. Reasonably good sentence and paragraph structure; significant number of errors in grammar and spelling.6.0 to >4.0 ptsBelow ExpectationProject is poorly organized; does not follow proper paper format. Inconsistent to inadequate sentence and paragraph development; numerous errors in grammar and spelling.4.0 to >0 ptsLimited EvidenceProject is not organized or well written, and is not in proper paper format. Poor quality work; unacceptable in terms of grammar and spelling.10.0 ptsThis criterion is linked to a Learning OutcomeDemonstrates proper use of APA style10.0 to >8.0 ptsMeets ExpectationProject contains proper APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than one significant error.8.0 to >6.0 ptsApproaches ExpectationFew errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with no more than two to three significant errors.6.0 to >4.0 ptsBelow ExpectationSignificant errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with four to five significant errors.4.0 to >0 ptsLimited EvidenceNumerous errors in APA formatting, according to the CSU-Global Guide to Writing and APA, with more than five significant errors.10.0 ptsTotal Points: 90.0
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