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CASE STUDY The Concrete Masonry Corporation designs and manufactures pre-stressed concrete for the building Industry for years; the company enjoyed a stable marketplace and a relatively predictable business environment.

Task 2: (60% marks)
CASE STUDY
The Concrete Masonry Corporation designs and manufactures pre-stressed concrete for the building
Industry for years; the company enjoyed a stable marketplace and a relatively predictable business
environment. Although there had been a boom in residential construction in recent years, commercial
work was on the decline. As a result, all the pre-stressed concrete manufacturers were going further afield
to big jobs. In order to survive, Concrete Masonry Corporation was forced to bid on jobs previously
thought to be out of their geographical area. Survival depended upon staying competitive. However with
the declining conditions of the market and the evolution that had drastically changed the character of the
market place, the Concrete Masonry Corporation previously successful approach was now in question.
With the removal of trade barriers and other Globalized international trade agreements, the Concrete
Masonry Corporation found itself competing with other pre-stressed manufacturers headquartered in
countries around the world. A decision was then made to transfer several manufacturing machines to a
new site in Eastern Europe to allow more agility and efficiency within their manufacturing supply.
The Project
The project was to include the transfer of 8 industrial pre-stressed concrete assembly machines, along with
ancillary equipment into Eastern Europe (Poland). Scheduling the project had to take six months from end
of September before production must start on April to supply potential customers. A site had been selected
although the appointed Project Manager and potential team members had not visited the area, nor did they
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understand the weather conditions of wind, rain and snow that prevailed in this area. The assembly
machines were to be transported by sea and then road haulage before arriving at the new site. Road
infrastructure was again an area that required attention.
Kevin Lewis
Kevin Lewis has been appointed as the Project manager for this installation transfer. He is a
29-year-old graduate of a well known University in the UK with a B.S.degree in Mechanical Engineering.
After graduation, he worked for five years in Engineering Design Industries. Although he took a
significant pay cut, he jumped at the opportunity to return to his home location with Concrete Masonry
Corporation. His job in Engineering Industries had been very demanding. The long hours and extensive
travelling had created tension in his marriage. He was looking forward to a normal job with reasonable
hours, or so he thought. While working in Engineering Design Industries, Lewis worked on projects and
installed new Engineering designs. He was confident that he had the requisite technical expertise to excel
at his new job with the Concrete Masonry Corporation.
The Team
Lewis had a part-time team of five assistants on placement from the departments within Concrete Masonry
Corporation. At first, he was not sure how freely he could delegate work to the assistants bearing in mind
they also reported to other managers within the organisation. He quickly realised that they were all very
bright, competent workers who were anxious to leverage this project experience into a lucrative career.
The project transfer has an investment of £900,000 pounds and is scheduled to take 6 months to complete;
taking into account, the project would be completed during the winter which would be difficult. Lewis and
his team would first need to visit the new location and start to consider the project activities.
You are required to prepare a report concerning the main issues to be addressed by Kevin Lewis from a
project management perspective (2,500 words +/- 10%).
From a project management perspective base on Project life cycle outline the activities required to be
completed by Kevin Lewis to successfully implement this new initiative, e.g. Project Scope Statement,
Project Priorities (with a balanced trade-off and justification), Work Breakdown Structure (with brief
details of work packages) and Cost Estimation (with time-phased budget) ensuring that it can operate ontime, and within budget. Kevin Lewis is only Project Managing the transfer of equipment and not the
actual facility building project. (Assume the building has already been completed.)
Your report should be based on the four stages of Project life cycle and include examples of the concerns,
Project Life cycle stages, associated with managing the lifecycle of this major project.
Don’t forget you must provide:
I. Project scope Statement,
II. Work Breakdown Structure (with brief details of work packages),
III. Network diagram,
IV. Cost appraisal methods (theory)
V. and any other relevant table or information as an Appendix;
also any practical examples in relation to relevant theories in Task 2 should be derived from the case
study.
Assignment presentation and assessment
The answers to both tasks are independent and should be addressed separately.
Task 1 answers to six questions – (800 words) – completed as an individual task
Task 2 a report that is produced for Task two (2500 words) – completed as an individual task
For your convenience, both tasks should be submitted as one document, which contains both individual
tasks.
The criteria for assessing the task two report will be:
Report presentation (20%) (12 marks)
The extent to which the assignment represents a valid report. This will be judged on:
Appearance: Is a word count included at the end of the report? Is it within the specified amount? Is the
text double spaced?
Structure: Does the report follow the conventions of the format? Does it have a clear introduction,
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explaining how it answers the questions? Do the sections of the report develop ideas in a logical
sequence? Are diagrams or other subsidiary information shown in appendices?
Spelling and grammar: Are all words spelt correctly and is the meaning of sentences clear?
Referencing: Have appropriate references been included in the report. Has a recognised referencing
system been used for notation? (see the relevant section in the Guide to Basic Study Skills)
Appendix: Are any appendices to support the task 2 with relevant tables or diagrams, are properly
referenced.
Use of relevant theory (40%)(24 marks)
Has the right theoretical content been chosen as the basis for answering the questions? Is there evidence of
the use of course notes and books? Is the theory that is selected significant to the questions?
Analysis (40%) (24 marks)
This measures the extent to which students develop a structured argument for the points they make by
combining relevant theory with the information provided in the questions.
Any work submitted is subject to the Universitys rules and procedures governing infringement of
assessment regulations.
Module Leader: Yannis Smirnis Moderated by: Peter Coleman
Grading Criteria SIM335 Managing Projects Individual
Assignment
First Class (70 – 100%)
A creative and original response to the question. Critically reflecting on perceived theory and experiences.
Extensive and appropriate use of sources (theory and practice) based on reading and experiences. Answer
wrote fluently, with evidence of a highly developed capacity to structure work systematically and argue
logically.
Upper Second Class (60 – 69%)
Comprehensive knowledge of concepts and theories. Appropriate application of theory and experience to
the question answered. Ability to inter-relate concepts and ideas. Some originality in approach and
awareness of scope and limitations. Answer systematically structured and coherent.
Lower Second Class (50-59%)
Evidence of knowledge of concepts and theories. Attempts to relate and balance theory and practice. Main
issues addressed appropriately. Mainstream texts and lecture notes used. Work presented in a structured
form but arguments weak in places.
Third Class (40-49%)
Evidence of uncritical knowledge of main concepts and theories. Limited attempts to relate theory and
practice relaying on personal opinion or assertions. Insufficient evidence of reading. Presentation and
structure weak in several places.
Fail (0 – 39%)
Some knowledge of main concepts and theory but significant omissions and/or misunderstandings. Style
and structure weak and overly descriptive. Considerable limitations inability to perceive the relationship
between theory and practice. Limited reading.
SIM335: Management of Projects (Academic Year 2019/20)
Task 2
Criteria 70% + (22-24) 60-69% (18-22) 50-59% (14-17) 40-49% (10-13) 40% (0-9)
Use of relevant theory
Indicative weighting = 40% of 60 mark (24 marks) The report identifies all the relevant theories to answer
to complete the task. The theories used are described in detail. There is clear evidence that course notes,
books and other sources are used. Theories used are significant in listing the activities required to
successfully plan and manage a major project. The report identifies most of the relevant theories to answer
to complete the task. On the whole, the theories used are described in detail. There is clear evidence that
course notes and books are used. Theories used are largely significant in listing the activities required to
successfully plan and manage a major project. On the whole, the report identifies the relevant theories
required to answer to complete the task. The theories used are sometimes described in detail. Overall,
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there is clear evidence that course notes and books are used. Theories used are significant in listing the
activities required to successfully plan and manage a major project. The report identifies some of the
relevant theories to answer to complete the task. The theories used are partly described. There is some
evidence that course notes, and books are used. Theories used are sometimes significant in listing the
activities required to successfully plan and manage a major project. The report fails to identify the relevant
theories to answer to complete the task. The theories used are not described. There is no evidence that
course notes, books or other sources are used. Theories used are not significant in listing the activities
required to successfully plan and manage a major project.
Analysis
Indicative weighting = 40% of 60 mark (24 marks) There is evidence of extensive research from a variety
of sources to provide better understanding to the background of the task. A structured argument is taken
for the points made by combining relevant theories with information researched or provided in the task.
The conclusions are clear and link into the requirements of the task. There is evidence of some extensive
research from a variety of sources to provide better understanding to the background of the task. A
structured argument is taken for the points made, often by combining relevant theories with information
researched or provided in the task. The conclusions on the whole are clear and link into the requirements
of the task. There is evidence of some research to provide better understanding to the background of the
task but sources are not extensive. There is some structured argument taken for the points made. The
relevant theories are not always combined with information researched or provided in the task. The
conclusions are not clear and have only limited linkages into the requirements of the task.
There is evidence of limited research being conducted to provide better understanding to the background
of the task but sources are not extensive. There is limited structured argument taken for the points made.
There are only limited combinations of the relevant theories with information researched or provided in
the task. The conclusions are descriptive and do not link into the requirements of the task. There is no
evidence of research from a variety of sources to provide better understanding to the background of the
task. There is no structured argument taken for the points made. The relevant theories are not combined
with information researched or provided in the task. The conclusions are unclear and only descriptive.
Conclusions also do not link into the requirements of the task.
Presentation and Structure
Indicative weighting = 20% of 60 mark (12 marks) The presentation is clear. There are no or few spelling
or grammatical errors.The report has been referenced correctly, using the Harvard style of referencing. A
word count is provided at the end of the report and is within the limit of 2000 words. The report is text
doublespaced.
The structure of the project is clear, cohesive and logical. Each section has been clearly structured using
sub-headings (signposts) and these follow a logical order. Additional diagrams and other subsidiary
information are shown in the appendices and properly referenced. Appendices are relevant and are able to
provide a better understanding to the report. The presentation is on the whole clear, there are no or few
spelling or grammatical errors. The project has been referenced correctly, using the Harvard style of
referencing. A word count is provided at the end of the report and is within the limit of 2000 words. The
report is text doublespaced.
The structure of the project is on the whole clear, cohesive and logical. Each chapter has been clearly
structured using subheadings (signposts) and these on the whole follow a logical order. Additional
diagrams and other subsidiary information are shown in the appendices and properly referenced.
Appendices are mostly relevant and are able to provide a better understanding to the report. The
presentation is partially clear. There are occasional spelling and or grammatical errors. The project has not
always been referenced correctly, using the Harvard style of referencing. A word count is provided at the
end of the report but is not within the limit of 2000 words.
The report is text double-spaced.
The structure of the project is not entirely clear, cohesive or logical. Each section has partially been clearly
structured using some subheadings (signposts) but it is difficult to follow. Additional diagrams and other
subsidiary information are sometimes shown in the appendices but not always properly referenced.
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Appendices are occasionally relevant and are at times able to provide a better understanding to the report.
The clarity of the presentation of the project is limited. There are spelling and or grammatical errors. The
project has not been referenced correctly, using the Harvard style of referencing. The layout is loose and
was difficult to follow.
The structure of the project is not clear, cohesive or logical. Each chapter has been limited structured using
some or no sub-headings (signposts), which made it very difficult to follow. Additional diagrams and
other subsidiary information are not shown in the appendices and not properly referenced. Appendices are
irrelevant and are not able to provide a better understanding to the report. The presentation is unclear.
There numerous spelling or grammatical errors.The report has not been referenced correctly, using the
Harvard style of referencing. A word count is not provided at the end of the report and is not within the
limit of 2000 words. The report is not text double-spaced.
The structure of the project is unclear, inconsistent and illogical. Sections are not clearly structured using
sub-headings (signposts) and do not follow a logical order. Additional diagrams and other subsidiary
information are not shown in the appendices and not properly referenced. Appendices are irrelevant and
are not able to provide a better understanding to the report.

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