1. Define the case challenge using terminology from Ch 6 ( Goal directed actions this a terminology that can be used in the case)
2. Analyze the pros and cons of each option. Use the Opportunity/Strength matches for your arguments.
3. Recommend the case solution. Define the positioning strategy (business core) that clarifies your recommendation. Define the competitive strategy that clarifies your recommendation.
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and a picture of the case requirement:
the paper should have three part:
1. the challenge
2. the analysis (strength /opportunity matches)
3. recommendation
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