Case study on Apple- In this essay, you are asked to do a strategic analysis of Apple’s situation in 1992. Here some practical tips: – Step 0: get a copy of the case Apple (1992). – Step 1: read the instructions for the essay – Step 2: read the case carefully, including the data tables in the end. – Step 3: analyze the external and internal environment of Apple. What are the 3-5 key issues Apple is facing? – Step 4: think about different solutions to these issues. What are the advantages, costs, and risks of these? – Step 5: select one solution as your recommendation. – Step 6: write the two-page essay (single-spaced, 11pt font size) When you write your essay, make sure it is well-structured. Like: – First paragraph: description of company – Next paragraphs: the 3-5 issues Apple is facing – Next paragraphs: the potential solutions – Final paragraph: your recommendation 11 point arial font, 1″ margins, single spaced (2 pages single spaced about 1100 words)
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