BUSI 2053 Merck & River Blindness Case Study

BUSI 2053 Merck & River Blindness Case Study

Individual Assignment 2: Merck & River Blindness Case

Note: For time management purposes, students are strongly advised to submit their assignments by the due date above, relative to their local time zone. Late penalties, however, will not be applied until after 8:00 a.m. Atlantic Time the following day.

Late Submission Policy

This assignment is subject to the Late Submission penalty policy, namely 5% per day for three days. This page will close and will not allow further submissions after this Late Submission period has expired. In the event of an emergency preventing you from submitting within this time, special permission must be obtained from your instructor. Documentation substantiating emergency is required. In such a circumstance, if the extension is granted, the professor will reopen the submission function for you on an individual basis. Please do not email your submissions to your professor, either before or after the due date; all coursework should be submitted through the online course (Moodle).

Objectives

Identify the facts of the case Identify the case methodology of the author Examine the ethical issues of the Merck river blindness case Synthesize the facts and issues to make a reasoned decision whether to market the river blindness drug

Overview

Students will examine a case of ethical responsibility to shareholders, stakeholders and the public. Merck faced the dilemma of whether to develop, test and market a drug which might not produce a pro table return.  BUSI 2053 Merck & River Blindness Case Study

Description

In 1978, Merck, one of the largest pharmaceutical companies in the world, undertook major research to develop new drugs. This occurred as two of its blockbuster drugs were about to go o patent. One of the drugs they developed was capable of curing a rare disease that resulted in blindness. The drug that they found, ivermectin, showed promise in curing the rare disease; however, the cost of testing and marketing the drug would be very high, resources were limited and the people who needed the drug were in poor parts of the world.

Required Materials

Trevino, L. K., & Nelson, K. A. (2017). Managing business ethics: Straight talk about how

to do it right (7th ed.). Hoboken, NJ: John Wiley & Sons, Inc.

Case entitled “Merck & River Blindness” at the end of Chapter 9 of the textbook.

writeonline. (n.d.). Case study report. Retrieved from http://writeonline.ca/casestudy.php?content=section1

Instructions

Review the process of analyzing a case study in Case Study Report.

Then review the Merck & River Blindness case. You will apply your analysis from the article on it.Determine the issues raised in the readings, and in your personal observation and study,

that you will focus on in your case study analysis. Read the case study carefully, and gather from it information you will need for your analysis. Submit a 7-8 page paper, (excluding title page and reference page), in APA format, analyzing the case study. Decide what course of action should have been taken. Describe your reasoning that led to your position and conclusion.

Evaluation

Individual Assignment 2: Merck & River Blindness Case will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall. BUSI 2053 Merck & River Blindness Case Study

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