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MKT 100 WEEK 5 DISCUSSION
Brand Personalities
• As we’ve learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers.
o What are the brand associations and personalities?
o How do the brand associations and personalities differ?
o Are there any similarities to the brand associations
A link to help http://managementstudyguide.com/brand-association.htm
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