Assignment 7

The topic of this assignment is Internet-based persuasion, and the challenge is to offer a social-psychological critique of an interactive web site that attempts to persuade people not to smoke. Successful completion of this assignment will add eight points to your course total.

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To complete the assignment, follow these steps:

1. Visit the JoeChemo.org (Links to an external site.)Links to an external site. web site and:
   • Test your Tobacco IQ
   • Get your personalized Smoke-o-Scope
   • Explore the rest of the web site
2. Drawing on course material from the textbook and lectures, submit a one-page typewritten paper (double-spaced using 12-point font and 1″ margins) that discusses the web site’s strengths and weaknesses in persuading people not to smoke. For example, you might answer questions such as:
   • Which feature of the web site — the Tobacco IQ Test, Smoke-o-Scope, E-Card, or something else — is most persuasive, and why?
   • How does the web site compare with more traditional methods of persuasion such as television commercials, billboard advertisements, and other techniques?
   • Is the web site more persuasive when it comes to (a) preventing nonsmokers from smoking or (b) getting smokers to kick the habit?
   • What effect did the web site have on you personally?
   • Can you think of ways to make the web site more persuasive?
   • When drafting your paper, be as specific as possible and cite psychological research and theory when relevant.

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