Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
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Research Project: Select a company in the health care industry that operates in your area. (BAYLOR SCOTT &WHITE HEALTHCARE SYSTEM) Research a recent marketing campaign executed by the company, and address the following: Explain the target market and the objective of the marketing campaign. Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion). Evaluate the plan’s effectiveness. Recommend 2 additional marketing actions that would supplement the company’s existing campaign. NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years. For a resource guide on using the online library to search for references, click here. Please submit your assignment Your assignment will be graded in accordance with the following criteria: click here to view the grading rubric.
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