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Please follow these guidelines. Use the format below to fill in the sections with your analysis.
1) Present the background information relating to your business correspondence piece
2) Address the following areas of the document
a) Type of correspondence- just identify the kind of correspondence (letter, email, proposal, etc)
b) Purpose- be as specific as possible with examples from the document.
c) Audience – Primary and Secondary (be as specific as possible and identify as many audiences as possible)
d) Use of language (simple, complex, conciseness, use of special terminology)- give specific examples from the document.
3) Persuasion: Elements of Logos, Pathos, Ethos (Logic, Emotion, Character)- be very specific with examples from all three categories. Please include a minimum of three examples for each category.
Aloha Airlines Letter
- Background information
- a)Type of Correspondence
2b) Purpose
2c) Primary and Secondary Readers
2d) Use of language:
- Persuasion:
Logic:
Emotions:
Characters:
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