Focus on the following aspects:
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· Identify and analyse the environment (internally & externally) in which the company operates; identify the major issues.
· Critically evaluate your company’s strategy.
· Propose a firm recommendation for the company – what should they do and why? The rationale for your proposed strategy must be made explicit to
improve the company’s performance by assessing the possible strategic options they could follow against the backdrop of what they have done in the past and
the external environment they are facing. It should be grounded in the information from the company and its industry and based on a thorough analysis
including academic and non-academic reliable literature.
Sample Solution
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