A domestic firm that makes personal computers (similar to Dell) approaches you as an international consultant and indicates that they want to “go global.†Explain to the firm of the various strategies and modes and the advantages and disadvantages of each: niche market exporting, licensing and contract manufacturing, franchising, joint ventures, foreign branching, private equity investment, and wholly owned subsidiaries. Suggest a country that they might consider a move to in order to gain a competitive advantage.
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