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Theory/concept 3: Hofstede Power Distance

Theory/concept 3: Hofstede Power Distance

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Example 1: Both have power distance

Example 2: U.S. Federal Communication Commission

Example 3: French President;Power belongs to the people

Resources Links:

https://www.mondo.com/blog-net-neutrality-impacts-businesses/

https://www.forbes.com/sites/forbestechcouncil/2017/12/08/the-impact-of-net-neutrality-laws-on-your-business/#2bd5c7a13662

https://hackernoon.com/net-neutrality-what-it-is-why-it-matters-and-how-it-affects-the-u-s-97ad7ecf1d98

1st Theory: Task vs Social Orientation

· What are the dominant values in our society that led to the net neutrality repeal?

· Are we assertive or nurturing? (Self-serving or belief in helping others)

· Which one are we choosing? Task or Social

2nd Theory: Individualism vs Collectivism

· Is our society as a whole individualist or collective?

3rd Theory: Uncertainty Avoidance

· https://clearlycultural.com/geert-hofstede-cultural-dimensions/uncertainty-avoidance-index/

Introduction: 

Theory/concept 1: Economic and Political Interdependence

Example 1: Political- How U.S always wants to be superior

Example 2: Political- everyone is treated the same in French, Yellow Vest Movement

Example 3: Economic-Rich get richer poor get poorer

As one knows, interdependence means that something depends on more than one thing or person. Politically and economically speaking, countries can depend on or gain ideas from each other through effective communication. At other times, countries differ than others and are not dependent policy or economically wise. Being that Net neutrality is the main topic, one can see a big difference in policies based on countries such as France and the United States. While the United States is in the process of slowly getting rid of Net Neutrality, France is progressing in enforcing it. In the first example, the political aspect will be discussed on the United State’s liking of remaining in power whether it is through politics or economics. Through capitalism, the U.S. sees this as a big advantage for businesses all across the country because it means that the companies will be making more money. A majority can associate more money with power. With Net Neutrality, the U.S. clearly visualizes a market for companies to make money by charging what they like for the services which can be seen as good and bad for consumers. Some might feel this is unfair and caters to wealthy customers while others feel that it gives opportunities for smaller companies. France is using their best efforts to try and give equal access to all users because they see it as a right rather than a necessity. Through these different viewpoints, one can see how countries value certain topics differently.

Theory/concept 2: Ethnocentrism

Ethnocentrism is defined as judging another culture and believing that the values and standards of one’s own culture are superior especially in regard to language, behavior, customs, and religion. Every person has their own cultural values which can influence on what is considered right or wrong. This leads to certain cultures believing that their beliefs and perspectives are superior to others. Ethnocentrism can have a positive and negative attitudes in cultures. Positive attitude towards one’s own ethnic/cultural group and a negative attitude towards other ethnic/cultural groups. It’s a debate whether ethnocentrism is reasonable or unreasonable mostly because it doesn’t have much rational when it comes to making a decision rather than I think my way is right just because of how someone’s culture perspective. This plays a part on the net neutrality issue and what exactly France thinks is right compared to the US and what they think is right, especially since they have very distinct cultures. (George) America and European countries like France practice different in many aspects. One of these aspects is net neutrality. Net neutrality is the principle that an internet service provider (ISP) has to provide access to all sites content and application at the same speed, under the same condition without blocking or preferencing any content. Many consumer groups and tech support net neutrality because many of them argued that without net neutrality we could lose access to free and open internet. One big fear is that smaller companies and startups will not have the same opportunities to grow if internet service providers can pick and choose companies and services to favor in what is called “paid prioritization.” Compared to the United States, France operates things complete opposite. France has a reasonable restriction on any explicit content online that involves children or minors. Material that can be viewed and considered as terrorist propaganda is also halted by internet service providers.

Verizon says about Net Neutrality:It does not want the internet to be treated as a utility, in spite of how important access to the internet is of tens of millions of people to find jobs, get an education and connect with the community.

AT&T says about Net Neutrality:A page on AT&T’s website states in large letters “We support an open internet.” that seems to be in support of net neutrality.

Comcast says about Net Neutrality:Comcast says it loves net neutrality. Comcast customers will continue to enjoy all of the benefits of an open internet today, tomorrow and in the future.

Example 1: What U.S. Thinks

Example 2: What French Thinks

Example 3: 

Theory/concept 3: Hofstede Power Distance

Example 1: Both have power distance 

Example 2: U.S. Federal Communication Commission

Example 3: French President;Power belongs to the people

Conclusion:

 

Resources Links:

Blog

net

neutrality

impacts

businesses/

https://www.forbes.com/sites/forbestechcouncil/2017/12/08/the

impact

of

net

neutrality

laws

on

your

business/#2b

d5c7a13662

https://hackernoon.com/net

neutrality

what

it

is

why

it

matters

and

how

it

affects

the

u

s

97ad7ecf1d98

1st Theory: Task vs

Social Orientation

·

What are the dominant values in our society that led to the net neutrality

repeal?

·

Are we assertive or nurturing? (Self

serving or belief in helping others)

·

Which one are we choosing? Task or Social

2nd Theory: Individualism vs Collectivism

·

Is our society as a whole individualist or collective?

3rd Theory: Uncertainty Avoidance

·

https://clearly

cultural.com/geert

hofstede

cultural

dimensions/uncertainty

avoidance

index/

Introduction:

Theory/concept 1:

Economic and Political Interdependence

Example 1:

Political

How U.S always wants to be superior

Example 2:

Political

everyone is treated the same in French, Yellow Vest

Movement

Example 3

: Economic

Rich get richer poor get poorer

As one knows, interdependence means that something depends on more

than

one thing or person. Politically and economically speaking, countries can

depend on or gain ideas from each other through effective communication. At other

times, countries differ than others and are not dependent policy or economically wise.

Being that N

et neutrality is the main topic, one can see a big difference in policies

based on countries such as France and the United States. While the United States is

Resources Links:

Net Neutrality & How It Impacts Your Business

https://www.forbes.com/sites/forbestechcouncil/2017/12/08/the-impact-of-net-

neutrality-laws-on-your-business/#2bd5c7a13662

https://hackernoon.com/net-neutrality-what-it-is-why-it-matters-and-how-it-affects-the-

u-s-97ad7ecf1d98

1st Theory: Task vs Social Orientation

 What are the dominant values in our society that led to the net neutrality

repeal?

 Are we assertive or nurturing? (Self-serving or belief in helping others)

 Which one are we choosing? Task or Social

2nd Theory: Individualism vs Collectivism

 Is our society as a whole individualist or collective?

3rd Theory: Uncertainty Avoidance

 https://clearlycultural.com/geert-hofstede-cultural-dimensions/uncertainty-

avoidance-index/

Introduction:

Theory/concept 1: Economic and Political Interdependence

Example 1: Political- How U.S always wants to be superior

Example 2: Political- everyone is treated the same in French, Yellow Vest

Movement

Example 3: Economic-Rich get richer poor get poorer

As one knows, interdependence means that something depends on more

than one thing or person. Politically and economically speaking, countries can

depend on or gain ideas from each other through effective communication. At other

times, countries differ than others and are not dependent policy or economically wise.

Being that Net neutrality is the main topic, one can see a big difference in policies

based on countries such as France and the United States. While the United States is

Chapter Eleven

Intercultural Communication and the Organization

Chapter Objectives

Explain why intercultural communication is essential for organizational success and communication.

Describe what is meant by culture in intercultural communication.

Identify barriers to effective intercultural communication.

Identify steps that can be used to overcome these barriers.

Discuss the Hofstede dimensions as they apply to organizational contexts.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Reasons to Study Intercultural Communication

  • We are a global village.
  • Information is readily available anywhere on earth.
  • The workplace is more diverse than ever before.
  • We must be able to interact with others here and abroad efficiently and appropriately.
  • Bottom line: Effective intercultural communication has become essential.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Three Reasons Effective Intercultural Communication is Essential

Mobility.

  • Time and distance are no longer factors in communication.

Economic and political interdependence.

  • The world’s markets and global concerns are dependent on effective communication.

Communication Technology

  • Increased technology has allowed us freedoms to communicate quickly, efficiently, and cheaply.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Defining Culture

  • Multiple perspectives are apparent in all of the following categories
  • Norms
  • Roles
  • Belief Systems
  • Values
  • Laws

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Culture refers to the multiple perspectives a group has on the world and worldly phenomena.

Defining Culture

  • Culture is learned, not biologically transmitted. Enculturation occurs through:
  • Language
  • Nonverbal messages
  • Space and time orientation
  • Patterns for thinking
  • Self-images
  • Aesthetics
  • Culture is also modified by exposure to other cultures, which is called acculturation.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

Intercultural Communication

Refers to communication exchanges between people whose cultural perceptions and symbols must be managed for effective communication.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Intercultural Communication

  • Some examples of intercultural communication include:
  • An African-American speaking to a Caucasian.
  • A Jew speaking to a Muslim
  • A Cajun speaking to a Californian
  • A man communicating to a woman

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Barriers to Effective Intercultural Communication

  • Perceptual disparity
  • Selective perceptions may lead to confusing or conflicting opinions.
  • What is taken for granted behavior in one culture could be considered disrespectful in another.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Barriers to Effective Intercultural Communication

  • Ethnocentrism
  • People tend to judge the behaviors of others based on their own cultural values that they believe are “right.”
  • An ethnocentric individual believes his or her ethnicity or ethnic perspective is superior to others.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Barriers to Effective Intercultural Communication

  • Language dissimilarity
  • Some researchers suggest that language shapes reality.
  • Slang, jargon, and other language barriers can impact message reception and understanding.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

Barriers to Effective Intercultural Communication

  • Nonverbal dissimilarity
  • Gestures, emblems, and other nonverbal behaviors may be judged differently or have different meanings in different cultures.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

Approaches to Multinational Expansion

  • Multinational organizations can be structured in different ways towards the cultures they are expanding into.
  • Adler 5 structural orientations multinational organizations use

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Adler Structural Orientations of Multinational Organizations

Cultural dominance

  • Superimposing the culture to subsidiary offices.

Cultural accommodation

  • Attempting to accept and assume the cultural values of the host company.

Cultural compromise

  • Attempting to identify the divergent cultural orientations, but using only the similarities in the formation of policy.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Adler Structural Orientations of Multinational Organizations

Cultural avoidance

  • Pretending there are no differences between cultures.

Cultural synergy

  • A synergistic approach.
  • Policies are not superimposed by the parent organization.
  • Values of both cultures are managed, effectively creating a new culture.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

The Hofstede Studies

  • Suggests that there are perceptual differences based on culture.
  • Implies that these perceptual differences can account for misunderstanding and intercultural tensions in organizational contexts.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

The Hofstede Studies

  • Hofstede surveyed 116,000 employees in 72 nations to see if perceptions about work and work processes varied according to country and culture.
  • Differences were categorized in four groups.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

The Hofstede Studies

  • Uncertainty avoidance
  • High uncertainty avoidance cultures
  • seek more clarity and
  • less abstraction.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

The Hofstede Studies

  • Power distance
  • Employees in high power distant cultures
  • respect superiors and
  • disdain those who challenge them.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

The Hofstede Studies

  • Individualism vs. Collectivism
  • Relates to whether persons in the group value
  • free-spirited independence, or
  • community cooperation and compromise.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

The Hofstede Studies

  • Task vs. Social Orientation
  • Pertains to whether the dominant values of the society emphasize assertiveness or nurture.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

Cultural Extremes

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Adapted from tables in Hofstede, Geert, Culture’s Consequences: Second Edition, Comparing Values, Behaviors, Instituations and Organizations Across Nations, Sage Publications, 2001, pp. 87, 151, 215, 286.

Suggestions for
Overcoming Barriers

  • Follow Prescriptions
  • Sometimes we have an idea about what to do, but find it hard to actually follow through.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Suggestions for
Overcoming Barriers

  • Learn about other cultures

Acquire multicultural competencies and skills including foreign languages.

Become students of worldwide human relations and values.

Think beyond local perceptions and transform stereotypes into positive views of people.

Become open and flexible in dealing with diversity.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Suggestions for
Overcoming Barriers

  • Recognize diversity within cultural groups.
  • People within cultures are also diverse.
  • Question stereotypes you have about people from a specific culture.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Suggestions for
Overcoming Barriers

  • Assume an egalitarian frame.
  • Be open to cultural differences.
  • Be aware of and question your own ethnocentric attitudes and beliefs.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Central Concepts

  • Because of the ease of travel, the pervasiveness of communication technology, and political/economic reliance on other countries,

it has become increasingly important to understand the effects of intercultural communication on organizational success.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Central Concepts

  • Organizational men and women need to examine the communication noises that affect intercultural interactions and
  • become dedicated to overcoming these obstacles when they communicate.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Chapter Eleven

Intercultural Communication and the Organization

Chapter Objectives

Explain why intercultural communication is essential for organizational success and communication.

Describe what is meant by culture in intercultural communication.

Identify barriers to effective intercultural communication.

Identify steps that can be used to overcome these barriers.

Discuss the Hofstede dimensions as they apply to organizational contexts.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Reasons to Study Intercultural Communication

  • We are a global village.
  • Information is readily available anywhere on earth.
  • The workplace is more diverse than ever before.
  • We must be able to interact with others here and abroad efficiently and appropriately.
  • Bottom line: Effective intercultural communication has become essential.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Three Reasons Effective Intercultural Communication is Essential

Mobility.

  • Time and distance are no longer factors in communication.

Economic and political interdependence.

  • The world’s markets and global concerns are dependent on effective communication.

Communication Technology

  • Increased technology has allowed us freedoms to communicate quickly, efficiently, and cheaply.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Defining Culture

  • Multiple perspectives are apparent in all of the following categories
  • Norms
  • Roles
  • Belief Systems
  • Values
  • Laws

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Culture refers to the multiple perspectives a group has on the world and worldly phenomena.

Defining Culture

  • Culture is learned, not biologically transmitted. Enculturation occurs through:
  • Language
  • Nonverbal messages
  • Space and time orientation
  • Patterns for thinking
  • Self-images
  • Aesthetics
  • Culture is also modified by exposure to other cultures, which is called acculturation.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

Intercultural Communication

Refers to communication exchanges between people whose cultural perceptions and symbols must be managed for effective communication.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Intercultural Communication

  • Some examples of intercultural communication include:
  • An African-American speaking to a Caucasian.
  • A Jew speaking to a Muslim
  • A Cajun speaking to a Californian
  • A man communicating to a woman

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Barriers to Effective Intercultural Communication

  • Perceptual disparity
  • Selective perceptions may lead to confusing or conflicting opinions.
  • What is taken for granted behavior in one culture could be considered disrespectful in another.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Barriers to Effective Intercultural Communication

  • Ethnocentrism
  • People tend to judge the behaviors of others based on their own cultural values that they believe are “right.”
  • An ethnocentric individual believes his or her ethnicity or ethnic perspective is superior to others.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Barriers to Effective Intercultural Communication

  • Language dissimilarity
  • Some researchers suggest that language shapes reality.
  • Slang, jargon, and other language barriers can impact message reception and understanding.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

Barriers to Effective Intercultural Communication

  • Nonverbal dissimilarity
  • Gestures, emblems, and other nonverbal behaviors may be judged differently or have different meanings in different cultures.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

Approaches to Multinational Expansion

  • Multinational organizations can be structured in different ways towards the cultures they are expanding into.
  • Adler 5 structural orientations multinational organizations use

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Adler Structural Orientations of Multinational Organizations

Cultural dominance

  • Superimposing the culture to subsidiary offices.

Cultural accommodation

  • Attempting to accept and assume the cultural values of the host company.

Cultural compromise

  • Attempting to identify the divergent cultural orientations, but using only the similarities in the formation of policy.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Adler Structural Orientations of Multinational Organizations

Cultural avoidance

  • Pretending there are no differences between cultures.

Cultural synergy

  • A synergistic approach.
  • Policies are not superimposed by the parent organization.
  • Values of both cultures are managed, effectively creating a new culture.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

The Hofstede Studies

  • Suggests that there are perceptual differences based on culture.
  • Implies that these perceptual differences can account for misunderstanding and intercultural tensions in organizational contexts.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

The Hofstede Studies

  • Hofstede surveyed 116,000 employees in 72 nations to see if perceptions about work and work processes varied according to country and culture.
  • Differences were categorized in four groups.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

The Hofstede Studies

  • Uncertainty avoidance
  • High uncertainty avoidance cultures
  • seek more clarity and
  • less abstraction.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

The Hofstede Studies

  • Power distance
  • Employees in high power distant cultures
  • respect superiors and
  • disdain those who challenge them.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

The Hofstede Studies

  • Individualism vs. Collectivism
  • Relates to whether persons in the group value
  • free-spirited independence, or
  • community cooperation and compromise.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

The Hofstede Studies

  • Task vs. Social Orientation
  • Pertains to whether the dominant values of the society emphasize assertiveness or nurture.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

(continued)

Cultural Extremes

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Adapted from tables in Hofstede, Geert, Culture’s Consequences: Second Edition, Comparing Values, Behaviors, Instituations and Organizations Across Nations, Sage Publications, 2001, pp. 87, 151, 215, 286.

Suggestions for
Overcoming Barriers

  • Follow Prescriptions
  • Sometimes we have an idea about what to do, but find it hard to actually follow through.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Suggestions for
Overcoming Barriers

  • Learn about other cultures

Acquire multicultural competencies and skills including foreign languages.

Become students of worldwide human relations and values.

Think beyond local perceptions and transform stereotypes into positive views of people.

Become open and flexible in dealing with diversity.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Suggestions for
Overcoming Barriers

  • Recognize diversity within cultural groups.
  • People within cultures are also diverse.
  • Question stereotypes you have about people from a specific culture.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Suggestions for
Overcoming Barriers

  • Assume an egalitarian frame.
  • Be open to cultural differences.
  • Be aware of and question your own ethnocentric attitudes and beliefs.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Central Concepts

  • Because of the ease of travel, the pervasiveness of communication technology, and political/economic reliance on other countries,

it has become increasingly important to understand the effects of intercultural communication on organizational success.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©

Central Concepts

  • Organizational men and women need to examine the communication noises that affect intercultural interactions and
  • become dedicated to overcoming these obstacles when they communicate.

Organizational Communication: Foundations for Business and Management, 2e Thomson, 2006 ©


 

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