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Positioning and Branding
Review the following link: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx
Choose a brand from this list (it must be different from one already chosen and discussed on the board. First come, first choice). Explain the brand (name, logo, other identifiers) and the brand image. Answer the following: Who are the main competitors? Compare the brand and at least one major competitor in terms of positioning? How are they similar and how are they different?
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