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You are required to conduct a market analysis based on the following instructions:
A venture capital wishes to invest in a new promising start up to be launched in December 2014. This new start up aims to develop an innovative betting platform focusing solely on the sport industry. The project will be launched in the UK and expand in Europe and USA.
The concept will differentiate from competitors, as it will allow users to bet against each other rather than against odds. The “bet with friends” idea is the main innovation of the start up.
? Describe your market in general terms that are relevant to your business.
o In addition to geographic and demographic information, include details about industry in the area, purchasing trends, and spending power.
? Identify what type of customer you are targeting and their trends, include figures and predictions for future growth.
? Describe customer behavior and preferences, as well as areas for improvement in the segment of the economy that includes your business.
o Include information on how your business will improve on services or goods offered by competitors.
? Indicate how the structure of your business responds to needs discovered during market research.
? Most importantly, distinguish your business from the competition and show, with statistical backing, how your business will grow.
? Identify competitors and explain their strengths and weaknesses. Find their GDP and revenue per year
? Provide an analysis of the future growth of the market, including any predicted changes in customer behavior or spending.
? Make a comparison on the number of betting on smartphone and on website, make distinction between the Smartphone Platform
? Give stats about the number of bets per sports in Europe and USA.
? Number of user on android and Iphone.
? Make an overview of the Facebook interaction beyond sport events.
? Describe your business’ place in the future of the market.
? Describe any weaknesses in your business model and how these will be addressed.
? Describe your business’ place in the future of the market.
? End your analysis by providing another brief overview of market trends and competition, and how your business will address market needs and compare favorably to competitors.
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