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Instructions:
- The Assignment must be submitted on Blackboard (WORD format only) via an allocated folder.
- Assignments submitted through email will not be accepted.
- Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
- Students must mention the question number clearly in their answer.
- Late submission will NOT be accepted.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
ASSIGNMENT-2
Weightage: 10 marks
Learning Outcomes:
- Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6).
- Ability to collect, evaluate and synthesize consumers’ data to make objective and informed marketing decisions (Lo 2.7).
Assignment No: 2
CRITICAL WRITING
Today,
there is a great multitude and varieties of new products available in stores
and online, from which consumers can choose. Think about the new products
you’ve seen in the past two or three years, then choose a new product from any
category.
Questions (2×5 = 10 Marks)
1. How would you define the
attributes and benefits of the chosen product?
2. Define the core, actual, and
augmented product benefits.
3. Briefly describe the steps in the
new product development process.
4. Each product will have a life
cycle, although its exact shape and length are not known in advance. Explain
each step in the PLC.
5. What are the dimensions upon which a company manages its product portfolio?
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