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Flyers for Audience Writing Assignment
You have been hired by a local tutoring center, Get Smarts, that is trying to increase the number of clients. The center provides tutoring specifically geared toward junior high and high school students in the areas of English, math and science. It also provides ACT and SAT prep courses. They’ve asked you to create text for some flyers promoting their services. They have three different audiences that they would like to promote their services to, so you will need to write copy for three different flyers with the purpose of driving traffic to their website and increasing inquiries into their services. By “copy,” we mean the exact text that would be included on the informational flyers. You can create additional (appropriate) information about the company as needed.
Your task is to write copy for three different flyers for the following audiences:
- Junior high and high school teachers
- Parents
- High school students
These will only be one-page flyers, so copy should be concise and highlight points of interest that make the most sense for each audience. Each flyer’s word count should be approximately 200 words, and the tone and content should be customized for each flyer. You should think about what would matter to each of the three different audiences and highlight what would be of most interest to them. Keep in mind, the word choice and tone you use will be different depending on the audience as well. Flyers for Audience Writing Assignment
It is okay to include basic formatting such as bullet points or subheads to help call attention to information.
Writing Assignment #2 Tips
Copy
- Keep in mind length – promote the company, pique interest and highlight important information but don’t flood with too much detail.
- Think specifically about each of the three audiences – what information will be important to them?
- Tone should also be custom – talking to a teacher is very different than talking to a parent, and definitely different than talking direct to the student. But, remember, it is all for the same organization so it should all make sense together.
- Include a call to action – what do you want them to do?
- Make sure you do a text-only version that shows just your copy and says which audience each is directed at.
- Make sure you spell the company name right throughout!
Flyers for Audience Writing Assignment
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