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Explain the process of strategy mapping and how it relates to performance management and establishing value propositions.

Explain the process of strategy mapping and how it relates to performance management and establishing value propositions.

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Explain the process of strategy mapping and how it relates to performance management and establishing value propositions. You may discuss this theoretically or use the Glacier Inn case study presented in Armitage and Scholey (2009) to serve as an example for integrating these ideas. Alternatively, you can use the Hazard Action Zone case study presented in Murby and Gold (2005) if you’d prefer.

Armitage, H., & Scholey, C. (2006). Using strategy maps to drive performance. Society of Mgt. Accountants of Canada. Retrieved from http://www.cimaglobal.com/documents/importeddocuments/tech_mag_strategy_mapping_march07.pdf

Murby, L., & Gould, S. (2005). Effective performance management with the balanced scorecard: Technical report. Chartered Institute of Management Accountants. Retrieved from:http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdf

Essay should be 3 to 4 pages long

Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper.

Analysis: In this section you will present several arguments in favor of your thesis statement. Discuss how either Glacier Inn or Hazard Action Zone effectively used strategic mapping (or how they failed to do so).

Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka, your professor) as to your position


 

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