Analyse a CURRENT entrepreneur who
is a citizen from one of the following countries: Australia, United Kingdom,
South Korea, and Malaysia.
The chosen entrepreneur must be the person who founded the business(es)
(himself/herself or with the team), and currently still running/controlling the
business(es) which was/were set up and is/are headquartered in the above
countries.
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format with headings and sub-headings, 1.5 spacing to be used. Critical
analyses and reflection on relevant entrepreneurship theories required, not
just a simple presentation of the entrepreneur’s biography. Suggested
structure:
- Introduction
- Background of the
entrepreneur
✓ Discuss the background of the entrepreneur (i.e. history,
development, family and socio-cultural background) to see what developed
his/her entrepreneurial passion/propensity and contributed to this person’s
entrepreneurial pathway/success (with reflection on/application of the relevant
entrepreneurship theories).
- Entrepreneurial
traits/characteristics
✓ Discuss the
characteristics/traits of the entrepreneur (with reflection on/application of
the relevant entrepreneurship theories). - Opportunity recognition and
idea development process
✓ Discuss the
processes of opportunity recognition and idea development (with reflection
on/application of the relevant entrepreneurship theories). - Competitive advantages
✓ Discuss the
type of business developed and the competitive advantage(s) of the business
compared to competitors in the market (to be supported with relevant
facts/figures/research where possible, with reflection on/application of
relevant theories). - Recommendations
✓ Discuss
future suggestions for the entrepreneur including different types of businesses
or avenues (e.g. franchising, mergers, expanding/selling their business etc)
he/she may take.
References (10-12 references
required, among which at least 05 academic references needed;
Harvard referencing
style. All references used in the report MUST be in English)
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