• Analyze the key changes in the strategic position i.e. external environment and internal environment
(including changes in organizational resources, competences, capabilities, leadership, culture and other
internal aspects) of the case study organization during the period identified for your research. use a variety of
the theoretical paradigms and models as well as company/market/sector data to analyze the major changes in
the internal and external environments of the case study organization.
• Critically evaluate how well the organization responded to the external and internal challenges over the period
concerned. Part of your critical refection and evaluation could be a discussion of whether the strategy of your
case organization is prescriptive and/or emergent. The focus of your critical evaluation is to determine how well
the case organization responded to the changes analyzed in task 1. This evaluation should include
considerations pertaining to the strategy implementation of the organization and an evaluation of its successes
and failures. Your considerations should be supported by analysis and evaluation of the key performance
indicators for the period studied i.e. from the end of the case study to the present.
• Critically discuss the basis and sustainability of the competitive advantage of your case organization. You are
to use a range of theoretical frameworks/paradigms to develop a critical discussion focusing on the basis of the
competitive advantage of the case organization and how it changed over the period studied. You are further
required to conclude by focusing on how sustainable the competitive advantage of the case organization is
going forward.
• Based on the above, develop a range of strategic options available to your case organization to ensure its
success and sustainability into the future. Choose the most appropriate option and critically discuss a range of
implementation issues associated with it. develop a range of strategic options for the organization to ensure its
long-term success. This needs to be specific and relevant to the organizational context studied. They need to
be strategic and not operational in nature. Development of each option needs to be supported by the
theoretical materials studies and the company/industry/market data. use the Harvard Referencing System.
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