1. Briefly read about the BRICS (google BRICS online). It is a group of nations consisting of five major emerging national economies – Brazil, Russia, India, China, South Africa. Choose any one country from the BRICS and explain.
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Get Help Now!Why would you want to do business there? Explain at least 2 business environment drivers that motivate you to expand into this country.
What would prevent you from doing business there? Explain at least 2 obstacles to doing business in this country.
5 points
2. What do you understand by the terms – ‘Experience transfer’ and ‘Geocentric orientation’?
Give an example of a company that you believe has a geocentric orientation.
Do you think experience transfers would have helped this company develop a ‘geocentric’ orientation?
5 points
Your response must have 2 paragraphs, answering all the questions as given above.
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