Business model/ plan for EVENT PLANNER SERVICE
Business model/ plan for EVENT PLANNER SERVICE
The business model / plan should not exceed 2000 words excluding appendices. Marking criteria Success / Business model (10%) Overview of your business model; This could include a vision and should articulate your story of business. Viability summary (5%) -The plan explains how the business model will reach viability being the point at which the business reaches breakeven and is economically sustainable. Components of Business Model Canvas (10%) -The plan uses the components of the BMC to describe the business model required to reach this level of viability. Hypotheses (15%) -The hypothetical linkages between the components of your business model are identified with an explanation of how robust / believable they are e.g. number of customers / suppliers / consulted; observations made; surveys completed. Growth summary (5%) -The plan communicates how the business will grow from initial viability to a more ambitious implementation over an extended timeframe (for example 5 or 10 years). Components of Business Model Canvas (10%) -The plan uses the components of the BMC that need to change in order for the business model to grow over the identified extended timeframe. Hypotheses (15%) -The hypothetical linkages between the components of your business model are identified with an explanation of how robust / believable they are i.e supported through scenario planning sensitivity analysis Cost data-forecasts (Budget break even analysis) Evidence base (20%) -The business model has been developed with evidence of: robust primary research customer interaction and consultation with experts; diligent use of relevant analytical tools such as scenario planning etc. Evidence of these must be provided within the appendix Communication of plan (10%) -The plan is clearly and consistently communicated with appropriate grammar and relevant referencing where necessary. Visual techniques are used as appropriate to simplify and reinforce delivery
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