Review the following: Barone, M. J., & Jewell, R. D. (2013). The innovator’s license: A latitude to deviate from category norms. Journal of Marketing, 77(1), 120–134. https://login.libproxy.edmc.edu/login?url=http://search.proquest.com.libproxy.edmc.edu/docview/1268837962?accountid=34899 Use the Argosy University online library resources to identify two peer-reviewed journal articles on the concept of the innovator’s license. Complete the following: Critically analyze the value of […]
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